Tractor Junction raises $22.6 million Series A, marks Astanor’s first India investment

The round comprised $17 million in equity with participation from existing backers Info Edge Ventures and Omnivore, and an additional $5.6 million in debt.
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Rural auto-fintech platform Tractor Junction has raised $22.6 million (₹200 crore) in a Series A round led by Europe-based impact investor Astanor, marking the fund’s first investment in India. The round comprised $17 million in equity with participation from existing backers Info Edge Ventures and Omnivore, and an additional $5.6 million in debt.

The company plans to use the fresh capital to ramp up its digital capabilities, expand its physical network, and strengthen its fintech infrastructure. The aim, according to the founders, is to widen access to reliable farm vehicles and affordable credit for underserved rural consumers, accelerating rural prosperity through sustainable mechanisation.

Founded in 2018 by Rajat Gupta, Shivani Gupta, and Animesh Agarwal, Tractor Junction has built a full-stack ecosystem for the rural mobility and agri-finance market. It offers a mix of technology tools, on-ground vehicle retail through company-owned stores, and fintech products tailored to smallholder farmers. Over the last three years, the platform has recorded 13x revenue growth, emerging as the largest digital player in the rural vehicle segment with 6 crore annual visitors and 50+ OEM partnerships across tractors, commercial vehicles, three-wheelers, and two-wheelers.

Tractor Junction currently runs COCO stores in 75 cities across six States, enabling farmers to buy, sell, finance, and insure used tractors and commercial vehicles. Recognising that most small and marginal farmers cannot afford new vehicles, the company has focused on building trust in the used-vehicle segment through quality checks and end-to-end services.

Its fintech arm, FINJ, launched in January 2024, has already facilitated ₹1,500 crore in loans in partnership with 25 lenders. Using data-led underwriting and technology, FINJ claims to offer credit at up to 30 per cent lower interest rates compared to informal lenders.

“For far too long, farmers have been locked out of formal finance and quality vehicle ownership,” said CEO and founder Rajat Gupta. “The latest investment allows us to accelerate financial inclusion and bring down the true cost of rural credit.”

Astanor partner Hendrik van Asbroeck said the investment reflects conviction in the platform’s ability to strengthen rural livelihoods. Info Edge’s Kitty Agarwal and Omnivore’s Abhilash Sethi said Tractor Junction’s focus on strong fundamentals and impactful growth has positioned it as a category-defining rural mobility player.

Published on November 19, 2025